The rental property market in CA continues to be competitive, with quality rental properties selling in as little as 30 days. Seeing what local houses are selling for in the area may cause some landlords to decide to jump on the bandwagon and sell so they can move on to their next investment. But how can you get the most money possible for your property in today’s market? Find out more below.
Why Sell a Rental Property?
Real estate purchases and rental properties are considered a smart investment in today’s economy. With the real estate market being hot with many areas in desperate need of housing, a rental can be a smart long term (or short term) investment. Even if you decide on the short term investment option, the rate that properties are appreciating in almost every state can still make rental property investing a savvy choice for diversifying your portfolio. But, before you sell, you’ll want to make sure you are handling the transaction in a way that keeps your taxes low and your profit high.
Options When Selling a Rental Property
Selling a rental property in CA can be as easy as putting up a For Sale sign and listing it on the MLS, or it could be more complicated if you have tenants with a current lease. Depending on your county’s regulations for dealing with an occupied rental, you’ll need to check to make sure that you are up to date with current county, city, and state regulations before listing a property for sale. But you do have options.

Waiting for the Tenant’s Lease to Expire
If you’re not in a hurry to sell, waiting for your tenant’s lease to expire may be the most strategic option for selling your rental property. By doing so, you can continue receiving rental income while also taking the time to select the right real estate agent or connect with an investor who is ready to make a cash offer. Additionally, waiting for the lease to end can help you avoid the inconvenience of coordinating showings with tenants still in the property or facing potential conflicts with tenants who may resist the sale. This approach allows for a smoother, more efficient transaction when the time is right.

Pay the Tenant to Vacate
Even if required by county, city, or CA law, offering your tenant(s) a cash incentive to break their lease and vacate the property can be a fast, efficient solution. This approach benefits both you and your tenant. By negotiating a cash-for-keys agreement, you and your tenant can come to a mutually beneficial arrangement that allows the lease to be terminated without legal complications. For you, this means you can list your rental property for sale on your timeline, while your tenant receives financial support to ease their transition to a new home. It’s a win-win for both parties, ensuring a smooth and timely process.

Sell the Property to Your Tenant
If you’re feeling overwhelmed by the ongoing maintenance and repair costs of an aging property, or if you’re ready to move on to your next investment but prefer the property to remain in trustworthy hands, selling directly to the current tenants could be an excellent solution. Whether through a traditional sale or a lease-to-own arrangement, this option allows you to avoid the hassle of managing an unwanted rental while still benefiting from any appreciation the property has gained during your ownership. It’s a seamless way to transition from your investment while ensuring the property stays well-maintained under new ownership.

Sell the Property with an Active Lease
If you’ve decided to sell your rental property but still have an active lease in place, rest assured—selling is still very much an option.
In fact, many investors actively seek occupied rental properties, as they present an immediate stream of rental income without the added effort of finding new tenants. If your tenants have a strong rental history, including a security deposit, timely rent payments, and proper maintenance of the property, this can be a compelling selling point for potential buyers. This makes your property an attractive investment opportunity for those looking to add a well-maintained, income-generating asset to their portfolio.

Sell Your House to Sonoma Home Buyers
Selling an investment property through a non-traditional approach can often mean less hassle and a quicker transition for real estate investors looking to move on to their next opportunity. If receiving a fair cash offer for your rental property sounds like the right solution, Sonoma Home Buyers is here to help. We simplify the process, making the sale of your property as smooth and stress-free as possible. With our expertise as a local house-buying company, you can receive a competitive cash offer much faster than with a traditional sale, allowing you to move forward with your investment goals without delay.
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Contact us today and get a competitive cash offer for your rental property.
When to Sell a Rental Property in Santa Rosa?
Is there an ideal time to sell your rental property? The best time to sell is when it makes the most sense for you. Whether you’re a landlord who is ready to move on from the responsibilities of managing a property, or you’re looking to capitalize on the appreciation of your rental to pursue a new investment opportunity, the decision is ultimately in your hands. At times, properties may start to decline, with maintenance costs exceeding rental income. Regardless of your reason for selling, it’s important to carefully consider the following factors when determining if now is the right time to sell:
Equity Level is High on the Rental Property
New data by the Federal Reserve shows that the national median home price has risen 42% since January 2020*. If you are looking to invest in new properties or would like to diversify your investment portfolio, now might be a good time to turn that home equity into cash while home prices remain high.
Housing Demand is Strong
Whether you’ve heard it online, on the news, or in your local paper, despite inflation the demand for housing is still exceeding the supply for homes in cities and suburbs all across America. Realtor.com’s June 2023 Housing Report shows that homes are selling fast amid the continued inventory crunch. For the month of June, the total number of unsold homes, including homes that are under contract, decreased by 4.6% compared to last year. With 25.7% fewer homes newly listed for sale compared to last year, it’s no surprise most homes spent only 44 days on the market.
Market Dynamics are Changing
Also included on the Realtor.com housing report was that the median price of homes for sale decreased by -0.9% annually in June, which is the first decline seen in the data trend history since 2017. Does this mean investors that want to make a profit from their property should panic? Not necessarily. Estimates are modest for any possible downturn in housing prices over the next few years. Realtor.com noted that by the end of the month, inventory had actually declined for the first time since April 2022. But there may be other factors at play in your area. With many cities experiencing an influx of new construction, you might be finding it harder to rent.
Rising Interest Rates
If you’re ready to sell your rental property and invest in your next one, it’s important to stay mindful of changes in mortgage interest rates. Rising interest rates can increase the cost of purchasing rental properties for investors and may also reduce demand in the housing market, potentially lowering your sale price. With the exceptionally low interest rates of 2021 behind us, the current rate for a 30-year fixed mortgage has risen to as high as 7.8% for homeowners.
Property Needs Repairs – High Maintenance Costs
Over the years, your rental property has likely seen its share of tenants, some of whom may have caused more wear and tear than others. For investors with houses, condos, or other properties, the rising costs of maintenance and necessary repairs can quickly add up. Expenses such as replacing a water heater, installing a new roof, or overhauling the HVAC system can significantly impact your bottom line. It may make more financial sense to evaluate the numbers and consider whether selling at a slightly lower price could help you avoid further losses associated with ongoing maintenance costs.
Steps to Take Before Selling Your Rental Property

Identify Target Buyer
Are you looking to sell to another investor? Would you prefer to pass your rental property on to your Tenant or a family looking for their first home? When you decide to sell, you’ll want to know who your target market should be. Once you identify your target buyer, you’ll know how to price the property for sale.

Decide on Your Pricing Strategy
When you are ready to sell your rental house, condo, or property, you’ll need to focus on your overall objective. Do you have time to wait and are looking to get the biggest profit possible? Would you prefer to sell quickly and with little to no hassle? Will you be able to sell the home vacated or will there be an active lease on the property? All of these things can affect your overall sale price!

Buyers Inspection and Do Repairs
If you are looking to make as much profit as possible with the sale of your rental property, you’ll want to make sure your appraisal and buyer’s inspection doesn’t turn up anything unexpected. Before you list the property, make sure everything is up to code and the property is “market ready”. Consult with an experienced broker and order a pre-buyer inspection. This could save you hours of time on negotiation and repairs you had no idea you needed.

Run a Lien Search
Do you still have a mortgage or some sort of financial loan on the property? If so, you most likely also have a lien from the lender against the title. This is only removed when the house sells and the mortgage is paid off at close. However, there might be liens you aren’t aware of. To make sure there are no encumbrances you need to deal with before selling, ask an escrow officer to order a title search. If something comes up, take care of it before putting the house up for sale.

Inform Tenant
Be diplomatic! Most states require landlords to let their existing Tenant(s) know the property will be going up for sale. To keep things civilized, let your renters know with as much notice as possible that you will be putting the property up for sale.
Make sure to keep up-to-date on requirements of state and local laws to avoid the hassle of legal clashes due to misunderstandings or a lack of knowledge of the law. Some renters may have previously dealt with their rentals going up for sale, but to others this might be a totally new (and scary) process. Reassure them that the sale will not affect their lease, and that the security deposit will transfer to the new owner.

Analyze Capital Gains
When you sell your rental property, you’ll need to pay tax on depreciation recapture and any remaining capital gains. Due to this, many investors hold on to properties longer than they should due to a fear of losing too much profit to the Capital Gains tax. But there are straightforward ways to avoid capital gains.
While holding on to an investment, owners will often use the depreciation expense to reduce taxable net income. But, when the property is sold, the total expense that was claimed is taxed as regular income up to a rate of 25%. But there is a way around this! The 1031 tax-deferred exchange allows investors to defer paying these taxes on their investment properties by purchasing a replacement property within 180 days of selling.

Maximizing Exposure and Sale Price: The Power of Renovating Your Home Before Selling
When it comes to selling your home, first impressions matter. A well-maintained and updated property can attract more buyers, generate greater interest, and ultimately lead to a higher sale price. Renovating your house before putting it on the market is one of the most effective ways to maximize exposure and ensure you get the best return on your investment.
Why Renovate?
Renovations can significantly enhance your home’s appeal, making it stand out in a competitive market. From simple cosmetic updates like fresh paint or new flooring to more substantial improvements such as kitchen or bathroom remodels, the right upgrades can elevate your home’s overall value. Buyers are often willing to pay more for a home that requires little to no work, especially if it’s move-in ready and aesthetically appealing.
Maximize Exposure
In today’s real estate market, where online listings and photos play a huge role in attracting buyers, a renovated home with updated features will be much more eye-catching in listings and on social media. The more attractive your property looks, the more likely it is to capture the attention of prospective buyers, leading to increased showings and offers.
The Return on Investment
While renovation costs vary, the return on investment (ROI) can be substantial. Minor upgrades often yield impressive returns, and major renovations—especially in high-demand areas—can greatly increase the sale price of your home. If you can afford to make the investment, renovating before you sell is often well worth it, as the increased sale price can more than cover the costs.
Is It Worth It for You?
If you’re in a financial position to renovate, it’s worth considering the potential payoff. Not only will you increase your home’s value, but you’ll also have the confidence that your property will stand out in the market and appeal to a broader pool of buyers.
In conclusion, if you’re looking to maximize your home’s exposure and sale price, investing in renovations can be a smart and rewarding decision. With the right updates, you can sell your home faster and at a higher price, making the effort and expense worthwhile.
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The Bottom Line is…
Are you looking to sell your rental property in Santa Rosa with less hassle and for a better price? Sonoma Home Buyers has the perfect solution. As a trusted direct house-buying company, we specialize in purchasing homes for cash, offering a streamlined process with minimal fees and stress. Get a competitive cash offer today—whether your property is occupied by tenants or needs repairs and upgrades, we’re here to help. Contact us now for a fast, fair cash offer and take the next step toward a stress-free sale!